![]() In short, this is an industry-wide concern. Said PCG were merely the innocent recipient. This wasn’t approved! Do you know what PC Gamer’s editor, Tim Edwards, did? He denied I had ever been asked to do it. PC Gamer asked me to take some photos of something very specific. ![]() Future will do anything to accommodate advertisers. Who were the dodgiest PRs for doing deals (review scores etc)?” Most is Driv3rgate game that got most obviously dodgy reviews?” Yes do review scores in future publications sometimes magically change before it hits the self” They control everything Do publishers/platform holders ‘pay’ for covers? In either ad spend or access.” I warn that there are some vulgar words used in these direct quotes off twitter:Įdge gave GTA IV but the review didn’t Just give us the worst story on Future you have and get some rest!” I’m genuinely amazed that nobody has picked up on the fact that GTA4 got a 9 which became Rockstar’s much sought-after in Edge. While he is hardly the elite of the elite, it simply adds a lot of weight to the ongoing problem in the industry that many Journalists, and fans, are just afraid to admit to. ![]() Rich Stanton is a freelance writer who is known for his work with Future Publishing/PC Gamer. Setting aside our inside source, which even if you have a hard time believing us let me just say that if this was false I would sell this site to any fan for 1$ (that’s how confident I am), this entire story starting initially making rounds today off the words of Rich Stanton on twitter. Naturally, if we talk negatively over and over again about a product it will make them less likely to advertise it to our fan base thus hurting income. All of our income is produced off of similar methods, where companies come to our ad agency and offer certain amounts of money to display advertising. The big money makers for any website that posts news. Rather, the money, one can assume, is all related to marketing and public relations. In IGN, and other similar site’s defense, they are rarely paid directly for the review itself. In fact, we know some sites have literally taken money directly for writing a positive review. But that is the truthįact remains that this is something we have all suspected for some time. Journalists don’t get it, see it, realize it, or accept it. I can tell you that just about every preview and review you read spouts out a lot of marketing’s message. The truth is that marketing and PR and readers have a major influence on reviews. This is not true of every game reviewed or talked about, and it’s hard to point to any specific examples, but ZI just received exclusive confirmation that this happens all the time.Īccording to a former IGN employee, who will remain anonymous for obvious reasons: Essentially in order to continue to get review copies of games, to get certain publishers to advertise on your site, things get altered to appear more favorable for certain games. ![]() The story goes as this: IGN, among several other publications, alter review scores, alter editorial pieces, based on who is paying the bills. ![]()
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